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Blog. On design, products and AI.

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17 October 2026Cheap prototypes, expensive mistakesAs AI collapses the cost of software production, competitive advantage shifts entirely from execution speed to rigorous strategic decision-making.

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27 August 2026When Everyone Can Build, Who Decides?The ability to demonstrate an idea doesn’t mean we understand whether it belongs in the product.

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12 July 2026The last 10%AI didn't remove the design work. It moved it. Five lessons from building Restform and its siblings about where the work went.

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29 April 2026The same ROI mistake, twiceThe leaders who never resolved the ROI of design are now signing off AI business cases built on hours saved. It is the same habit, applied to a new capability.

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13 January 2026AI Doesn’t Need More Engineers. It Needs Designers.When intelligence can decide, act and adapt, design stops smoothing a process and starts choreographing a relationship.

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