Writing by Stewy McCarthy on design, products and AI.https://craftform.studio/https://craftform.studio/blog/the-cost-of-building-is-falling-the-cost-of-building-the-wrong-thing-isnt/https://craftform.studio/blog/the-cost-of-building-is-falling-the-cost-of-building-the-wrong-thing-isnt/As AI collapses the cost of software production, competitive advantage shifts entirely from execution speed to rigorous strategic decision-making.Sat, 17 Oct 2026 00:00:00 GMThttps://craftform.studio/blog/when-everyone-can-build-who-decides/https://craftform.studio/blog/when-everyone-can-build-who-decides/The ability to demonstrate an idea doesn’t mean we understand whether it belongs in the product.Thu, 27 Aug 2026 00:00:00 GMThttps://craftform.studio/blog/the-last-ten-percent/https://craftform.studio/blog/the-last-ten-percent/AI didn't remove the design work. It moved it. Five lessons from building Restform and its siblings about where the work went.Sun, 12 Jul 2026 00:00:00 GMThttps://craftform.studio/blog/the-same-roi-mistake-twice/https://craftform.studio/blog/the-same-roi-mistake-twice/The leaders who never resolved the ROI of design are now signing off AI business cases built on hours saved. It is the same habit, applied to a new capability.Wed, 29 Apr 2026 00:00:00 GMThttps://craftform.studio/blog/ai-doesnt-need-more-engineers-it-needs-designers/https://craftform.studio/blog/ai-doesnt-need-more-engineers-it-needs-designers/When intelligence can decide, act and adapt, design stops smoothing a process and starts choreographing a relationship.Tue, 13 Jan 2026 00:00:00 GMT