The first release of Glofox
I was the founding designer of a fitness software startup that began as three people in a small office in Dublin.
- Company
- Glofox
- Sector
- Fitness software
- When
- 2013 to 2015
- My role
- Founding designer
- Design and research helped secure €500k in seed funding
- First public release across member apps for iOS and Android, an admin app and the web
- The company has since grown to more than 200 people and operates in more than 80 countries
Glofox makes all-in-one software for fitness businesses, with an app their members use to book.
I joined when it was three people. I designed the first public release of the product.
What I did
I worked with the founders on the brand story, the member app, the admin app and the business strategy.
I ran the design process from idea to release, including user research, prototyping and usability testing. The member apps were white-labelled for each gym, on iOS and Android.
Push notifications were new then, and we were early to use them for class bookings.
What happened
The design and the research behind it helped secure €500k in seed funding and the first international clients.